What if the form was completely generic? What if the only thing we needed was to provide the script with the name of the Data Extension and it would do all the rest?
When a customer arrives on a Cloud page, having a pre-filled form with the information we know about the customer is crucial to a good user experience. Salesforce Marketing Cloud allows us to pre-populate forms with relative ease using only few lines of AMPscript.
A Form Handler is a web page which allows us to avoid the flawed Smart Capture feature and grants the freedom to create any kind of forms.