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Unveiling Your Customers: How to Segment customers 4 different ways

Published 05/07/202405/07/2024 by Chelsea Lewis

Ever wondered how to get super personal with your customers? How to craft experiences that feel like they were designed just for them? Then you need to make sure you are segmenting customers efficiently.

3 methods for better segmentation in SFMC

Published 02/04/202412/17/2019 by makarova

I would like to introduce you to three different ways to segment Data Extensions (DEs) in Salesforce Marketing Cloud. Those are: how to use data filters in SFMC, how to create SQL queries and how to use a third-party addon, DESelect. I hope that after reading this article the process of segmentation will take less […]

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